Best Online Digital Marketing Courses- Free & Paid

Digital is the new normal, especially after we’ve witnessed a massive pandemic. Markets are rapidly shifting online and the latest technologies are altering the ways we buy and sell.

With all these changes, is erupting a grand opportunity to jump into the world of Digital Marketing and make a promising career out of it. No matter whether you’re a fresher looking for a job or simply someone seeking a change of career, learning Digital Marketing will be a smart choice and a crucial skill under your belt.

Why Digital Marketing!

The Digital Marketing industry is expected to touch $650 billion by the end of the year 2021, now that is a huge number and it’s only going to grow bigger, I won’t call you selfish if you claim your little share of this huge revenue.

And you know what’s the best part, you don’t have to spend years learning Digital Marketing, you can learn with the comfort of your home within a few months using online Digital Marketing Courses.

Now the tricky part is, there’s no shortage of such courses on the internet. How do you decide which Digital Marketing Course to choose to learn from? That’s where we come in.

We’ve gone through lots of Online Digital Marketing Courses and Handpicked the best out of them for you, Read on and choose the one that suits your needs:

Course Name	Price	Certification	Rating	Level / Remark
Google Digital Marketing Course	Free	Available	4.5	Beginner
Coursera Digital Marketing Specialization	$80 per month	Available	4	Beginner
Growth Academy Digital Marketing Course	Free	Available	3.5	Beginner
Udacity Digital Marketing course	$399 per month	Available	5	Intermediate
Simplilearn Digital Marketing Course	$1500 for 1 year	Available	4.5	Intermediate
Udemy Complete Digital Marketing Course	$120	Available	4	Beginner and Intermediate
HubSpot Digital Marketing Course	Free	Available	3.5	Beginner
Whatton Online Digital Marketing Program	$2340 ( for 4 course)	Available	5	Advanced

Google’s Digital Garage Digital Marketing course

Google’s prime E-education platform Digital Garage offers an in-depth course on the fundamentals of Digital Marketing for free. The course is designed for beginners who are just starting out with digital marketing and want to obtain reliable information and strengthen their foundation with the basics.

You can complete the entire course in the span of 40 hours and attempt the exam for gaining the certificate.

Learn more: https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing

Contents:

The course contains both video lectures and reading material prepared by Google executives.

The course includes 26 modules that cover;

creating and optimizing web presence
Basic SEO
utilizing Google Ads
Social media marketing
how to stand out to get noticed both locally and globally.

Advantages:

Learn from the leaders of the industry
Designed especially for beginners
Covers a variety of subdomains
Easy to start
Includes globally acknowledged certificate

Who can apply

Anyone with a Google Account can enroll in this course and start learning, there’s no age or qualification barrier.

Best for whom: The fundamentals of Digital Marketing course offered by Digital Garage is best for newbies and people who are putting their first step in digital marketing.

Price: Free

Coursera Digital Marketing Specialization

Courserais the leading provider of online courses and specializations. Coursera Digital Marketing specialization is a collection of 4 courses offered by the University of Illinois. The course is designed for and aimed towards beginners who have little or no knowledge about Digital Marketing and want to add it as a valuable skill in their array of expertise. The course primarily focuses on theory and at the end of each module provides practices.

Learn more: https://www.coursera.org/specializations/digital-marketing

Contents:

This specialization is divided into four courses centered around Digital Marketing and will guide you through

data collection and analysis
SEO
Social Media Marketing
3D printing
Free and paid tools for digital marketing
Content Marketing strategies

and lots more vital concepts that are originally part of an MBA degree.

Advantages:

Short and concise lessons
Globally accepted certificate
Only 5 hours per week needed
Multilingual subtitles

Who can apply:

The Coursera Digital Marketing specialization asks for no prior experience. Anyone can enroll.

Best for whom:

The course will benefit students and employees who either want to start digital marketing as a career or want to improve their skills for their career growth.

Price: about $80 per month

Growth Academy by WordStream

Growth Academy is a free platform run by some of the top professionals of the Digital Marketing industry. The courses are offered for free in order to popularise the idea of digital marketing and to make it more accessible to people who can’t afford paid courses.

The course offers a wide array of lessons in pre-recorded video format. The lessons are considerably short and to the point but not too detailed.

Learn more: https://www.wordstream.com/growth-academy

Contents:

The Growth Academy claims to offer the surface level proficiency on these;

Facebook ads
Google shopping
Display advertising
Lead general
Ecommerce integration
Remarketing
Conversion rate acceleration
YouTube ads
Business management

Advantages:

Free for all platform to learn
Short and flexible video lessons
Certificate of completion

Who can apply:

Absolutely anyone willing to invest some time in honing his/her marketing skills can join.

Best for whom:

The course is designed to help SMEs and startups get more sales, so anyone involved in any aspiring small business will be an ideal learner.

Price: Free

Udacity Digital Marketing Course

Udacity is a premium level Digital marketing course. The course designed by Udacity is considered a nano degree and adds high value to your resume.

What sets Udacity apart is that it doesn’t only provide recorded lectures and study material but also gives you access to Career adviser, tech support, and vocation services like resume and Linked In optimization.

For someone who wants to learn from an experienced digital marketing mentor, likes to discuss his/her career with pro counselors, and is willing to pay for it, Udacity is a perfect platform.

Learn more: https://www.udacity.com/course/digital-marketing-nanodegree–nd018

Contents:

Udacity teaches and guides you through the following in its Digital Marketing course:

Online Marketing Basics
Content Strategy
Social Media Marketing
Facebook ads
SEO fundamentals
SEM with Google Ads
Demonstrative Advertising
Email Marketing
Analytics

Advantages:

Personal career coach for right guidance
Flexible learning
Access to learners community

Who can apply:

Anyone with basic computer operating ability and average English skills can apply.

Best for whom:

Although the course starts from the basics and slowly progresses towards advanced learning, it is a premium course. A marketing manager or employee working in any digitally oriented field should ideally consider enrolling for a skyrocketing career growth curve.

Price: $399 per month (Duration: 3 months)

Simplilearn Digital Marketing Specialist (Masters Program)

Simplilearn’s Digital Marketing Masters Program is acclaimed as the Best online digital marketing course by most students and experts alike. This course thoroughly covers 8 major aspects of digital marketing, gives you access to Digital Marketing tools worth $500, and exposes you to stimulus tasks to prepare you for life in the digital marketing industry.

Every good thing comes at a good price. Simplilearn offers a rather expensive program due to its high utility and demand. The course takes 1 entire year to complete and you get to learn from top professionals of the digital marketing industry in over 75 online classes.

Learn more:

https://www.simplilearn.com/advanced-digital-marketing-certification-training-course

Contents:

Simplilearn Digital Marketing Masters Program goes over advanced concepts of Digital Marketing such as;

search engine optimization
ad optimization
social media marketing
pay-per-click funnels
digital data analytics
conversion optimization
content marketing
email marketing

Advantages:

High-value Certificate included
Prepares you for high ticket job positions
Access to lots of Digital Marketing tools
75+ training classes with experts
Task stimulation

Who can apply:

No prohibitions, Anyonecan apply.

But This course may not be a good option for a beginner.

Best for whom:

It is highly suggested for those who are already in the Digital Marketing field and preparing for leading management positions. This course should be the first choice of entrepreneurs as well.

Price: $1500

Udemy Complete Digital Marketing Course

Udemy is a prominent and well-known provider of affordable courses. It does have some value for money courses and the Complete Digital Marketing course offered by Udemy is one of them. This course piles up 12 different but interconnected courses and presents them to you as one compilation. The x-factor of this Digital Marketing course is that it covers everything that a full-fledged Digital Marketer needs to know to kick start a promising career and you don’t have to look for individual expertise on 10 different platforms.

Learn more: https://www.udemy.com/course/learn-digital-marketing-course/

Contents:

The 12 in 1 compilation looks like this:

Market Research Strategy
Google Ads
Facebook Ads
LinkedIn Optimization
Mobile App Marketing
WordPress installation and Setup
On-page SEO
SEO Content Writing
Email Marketing
Google Analytics
Social Media Marketing
YouTube Marketing

Advantages:

All aspects of Digital Marketing at one place
Interactive Project-based program
Available in multiple languages
Sharable digital certificate

Who can apply:

Anyone starting his/her Digital Marketing journey regardless of the learner’s field of work can join the program.

Best for whom:

The course is designed with the purpose of creating a one for all platform that is available to all. This course is great for small business owners and mass media students being one of the most affordable courses.

Price: $120 (Discounted Price) for lifetime access

HubSpot Digital Marketing Course:

Hubspot is a famous Online courses and Digital tools providing platform with a huge user base. Having a large user base allows Hubspot to assemble a community of like-minded learners and professionals who help each other get better at digital marketing and other related fields like blogging, and content marketing. The lessons are prepared and performed by the big bulls of Digital Marketing and SEO.

Learn more:

https://academy.hubspot.com/courses

Contents:

The digital marketing course offered by Hubspot helps you learn a number of marketing skills:

Inbound Marketing
Contextual Marketing
Email Marketing
Content (Media) Marketing
Social Media Marketing
Brand promotion
Blogging
Lead Generation
Landing page optimization

Advantages:

Free of cost courses and tools
Experienced mentors
Large user base
Easy navigation
Certificate available

Who can apply:

Anyone interested in digital marketing can apply

Best for whom:

Hubspot provides free learning to everyone, Marketing students and employees dreaming of making a career in digital marketing or upgrading their current skills should apply.

Price: Free

Wharton Online Digital Marketing Program

It is another prestigious compilation of many Digital marketing courses. These courses are offered by the University of Pennsylvania and have advanced nature to them. In total 4 courses are compiled in a bundle, You can either choose to go for the entire bundle or to choose any of these 4 courses individually as per your learning needs. Each of these courses takes about 6 weeks to finish and would cost you a hefty sum of $585.

Learn more: https://online.wharton.upenn.edu/digital-marketing/

Contents:

The four courses will instruct you on advanced level digital marketing that includes;