Digital is the new normal, especially after we’ve witnessed a massive pandemic. Markets are rapidly shifting online and the latest technologies are altering the ways we buy and sell.
With all these changes, is erupting a grand opportunity to jump into the world of Digital Marketing and make a promising career out of it. No matter whether you’re a fresher looking for a job or simply someone seeking a change of career, learning Digital Marketing will be a smart choice and a crucial skill under your belt.
Why Digital Marketing!
The Digital Marketing industry is expected to touch $650 billion by the end of the year 2021, now that is a huge number and it’s only going to grow bigger, I won’t call you selfish if you claim your little share of this huge revenue.
And you know what’s the best part, you don’t have to spend years learning Digital Marketing, you can learn with the comfort of your home within a few months using online Digital Marketing Courses.
Now the tricky part is, there’s no shortage of such courses on the internet. How do you decide which Digital Marketing Course to choose to learn from? That’s where we come in.
We’ve gone through lots of Online Digital Marketing Courses and Handpicked the best out of them for you, Read on and choose the one that suits your needs:
Course Name | Price | Certification | Rating | Level / Remark |
Google Digital Marketing Course | Free | Available | 4.5 | Beginner |
Coursera Digital Marketing Specialization | $80 per month | Available | 4 | Beginner |
Growth Academy Digital Marketing Course | Free | Available | 3.5 | Beginner |
Udacity Digital Marketing course | $399 per month | Available | 5 | Intermediate |
Simplilearn Digital Marketing Course | $1500 for 1 year | Available | 4.5 | Intermediate |
Udemy Complete Digital Marketing Course | $120 | Available | 4 | Beginner and Intermediate |
HubSpot Digital Marketing Course | Free | Available | 3.5 | Beginner |
Whatton Online Digital Marketing Program | $2340 ( for 4 course) | Available | 5 | Advanced |
Google’s Digital Garage Digital Marketing course
Google’s prime E-education platform Digital Garage offers an in-depth course on the fundamentals of Digital Marketing for free. The course is designed for beginners who are just starting out with digital marketing and want to obtain reliable information and strengthen their foundation with the basics.
You can complete the entire course in the span of 40 hours and attempt the exam for gaining the certificate.
Learn more: https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing
Contents:
The course contains both video lectures and reading material prepared by Google executives.
The course includes 26 modules that cover;
- creating and optimizing web presence
- Basic SEO
- utilizing Google Ads
- Social media marketing
- how to stand out to get noticed both locally and globally.
Advantages:
- Learn from the leaders of the industry
- Designed especially for beginners
- Covers a variety of subdomains
- Easy to start
- Includes globally acknowledged certificate
Who can apply
Anyone with a Google Account can enroll in this course and start learning, there’s no age or qualification barrier.
Best for whom: The fundamentals of Digital Marketing course offered by Digital Garage is best for newbies and people who are putting their first step in digital marketing.
Price: Free
Coursera Digital Marketing Specialization
Courserais the leading provider of online courses and specializations. Coursera Digital Marketing specialization is a collection of 4 courses offered by the University of Illinois. The course is designed for and aimed towards beginners who have little or no knowledge about Digital Marketing and want to add it as a valuable skill in their array of expertise. The course primarily focuses on theory and at the end of each module provides practices.
Learn more: https://www.coursera.org/specializations/digital-marketing
Contents:
This specialization is divided into four courses centered around Digital Marketing and will guide you through
- data collection and analysis
- SEO
- Social Media Marketing
- 3D printing
- Free and paid tools for digital marketing
- Content Marketing strategies
and lots more vital concepts that are originally part of an MBA degree.
Advantages:
- Short and concise lessons
- Globally accepted certificate
- Only 5 hours per week needed
- Multilingual subtitles
Who can apply:
The Coursera Digital Marketing specialization asks for no prior experience. Anyone can enroll.
Best for whom:
The course will benefit students and employees who either want to start digital marketing as a career or want to improve their skills for their career growth.
Price: about $80 per month
Growth Academy by WordStream
Growth Academy is a free platform run by some of the top professionals of the Digital Marketing industry. The courses are offered for free in order to popularise the idea of digital marketing and to make it more accessible to people who can’t afford paid courses.
The course offers a wide array of lessons in pre-recorded video format. The lessons are considerably short and to the point but not too detailed.
Learn more: https://www.wordstream.com/growth-academy
Contents:
The Growth Academy claims to offer the surface level proficiency on these;
- Facebook ads
- Google shopping
- Display advertising
- Lead general
- Ecommerce integration
- Remarketing
- Conversion rate acceleration
- YouTube ads
- Business management
Advantages:
- Free for all platform to learn
- Short and flexible video lessons
- Certificate of completion
Who can apply:
Absolutely anyone willing to invest some time in honing his/her marketing skills can join.
Best for whom:
The course is designed to help SMEs and startups get more sales, so anyone involved in any aspiring small business will be an ideal learner.
Price: Free
Udacity Digital Marketing Course
Udacity is a premium level Digital marketing course. The course designed by Udacity is considered a nano degree and adds high value to your resume.
What sets Udacity apart is that it doesn’t only provide recorded lectures and study material but also gives you access to Career adviser, tech support, and vocation services like resume and Linked In optimization.
For someone who wants to learn from an experienced digital marketing mentor, likes to discuss his/her career with pro counselors, and is willing to pay for it, Udacity is a perfect platform.
Learn more: https://www.udacity.com/course/digital-marketing-nanodegree–nd018
Contents:
Udacity teaches and guides you through the following in its Digital Marketing course:
- Online Marketing Basics
- Content Strategy
- Social Media Marketing
- Facebook ads
- SEO fundamentals
- SEM with Google Ads
- Demonstrative Advertising
- Email Marketing
- Analytics
Advantages:
- Personal career coach for right guidance
- Flexible learning
- Access to learners community
Who can apply:
Anyone with basic computer operating ability and average English skills can apply.
Best for whom:
Although the course starts from the basics and slowly progresses towards advanced learning, it is a premium course. A marketing manager or employee working in any digitally oriented field should ideally consider enrolling for a skyrocketing career growth curve.
Price: $399 per month (Duration: 3 months)
Simplilearn Digital Marketing Specialist (Masters Program)
Simplilearn’s Digital Marketing Masters Program is acclaimed as the Best online digital marketing course by most students and experts alike. This course thoroughly covers 8 major aspects of digital marketing, gives you access to Digital Marketing tools worth $500, and exposes you to stimulus tasks to prepare you for life in the digital marketing industry.
Every good thing comes at a good price. Simplilearn offers a rather expensive program due to its high utility and demand. The course takes 1 entire year to complete and you get to learn from top professionals of the digital marketing industry in over 75 online classes.
Learn more:
Contents:
Simplilearn Digital Marketing Masters Program goes over advanced concepts of Digital Marketing such as;
- search engine optimization
- ad optimization
- social media marketing
- pay-per-click funnels
- digital data analytics
- conversion optimization
- content marketing
- email marketing
Advantages:
- High-value Certificate included
- Prepares you for high ticket job positions
- Access to lots of Digital Marketing tools
- 75+ training classes with experts
- Task stimulation
Who can apply:
No prohibitions, Anyonecan apply.
But This course may not be a good option for a beginner.
Best for whom:
It is highly suggested for those who are already in the Digital Marketing field and preparing for leading management positions. This course should be the first choice of entrepreneurs as well.
Price: $1500
Udemy Complete Digital Marketing Course
Udemy is a prominent and well-known provider of affordable courses. It does have some value for money courses and the Complete Digital Marketing course offered by Udemy is one of them. This course piles up 12 different but interconnected courses and presents them to you as one compilation. The x-factor of this Digital Marketing course is that it covers everything that a full-fledged Digital Marketer needs to know to kick start a promising career and you don’t have to look for individual expertise on 10 different platforms.
Learn more: https://www.udemy.com/course/learn-digital-marketing-course/
Contents:
The 12 in 1 compilation looks like this:
- Market Research Strategy
- Google Ads
- Facebook Ads
- LinkedIn Optimization
- Mobile App Marketing
- WordPress installation and Setup
- On-page SEO
- SEO Content Writing
- Email Marketing
- Google Analytics
- Social Media Marketing
- YouTube Marketing
Advantages:
- All aspects of Digital Marketing at one place
- Interactive Project-based program
- Available in multiple languages
- Sharable digital certificate
Who can apply:
Anyone starting his/her Digital Marketing journey regardless of the learner’s field of work can join the program.
Best for whom:
The course is designed with the purpose of creating a one for all platform that is available to all. This course is great for small business owners and mass media students being one of the most affordable courses.
Price: $120 (Discounted Price) for lifetime access
HubSpot Digital Marketing Course:
Hubspot is a famous Online courses and Digital tools providing platform with a huge user base. Having a large user base allows Hubspot to assemble a community of like-minded learners and professionals who help each other get better at digital marketing and other related fields like blogging, and content marketing. The lessons are prepared and performed by the big bulls of Digital Marketing and SEO.
Learn more:
Contents:
The digital marketing course offered by Hubspot helps you learn a number of marketing skills:
- Inbound Marketing
- Contextual Marketing
- Email Marketing
- Content (Media) Marketing
- Social Media Marketing
- Brand promotion
- Blogging
- Lead Generation
- Landing page optimization
Advantages:
- Free of cost courses and tools
- Experienced mentors
- Large user base
- Easy navigation
- Certificate available
Who can apply:
Anyone interested in digital marketing can apply
Best for whom:
Hubspot provides free learning to everyone, Marketing students and employees dreaming of making a career in digital marketing or upgrading their current skills should apply.
Price: Free
Wharton Online Digital Marketing Program
It is another prestigious compilation of many Digital marketing courses. These courses are offered by the University of Pennsylvania and have advanced nature to them. In total 4 courses are compiled in a bundle, You can either choose to go for the entire bundle or to choose any of these 4 courses individually as per your learning needs. Each of these courses takes about 6 weeks to finish and would cost you a hefty sum of $585.
Learn more: https://online.wharton.upenn.edu/digital-marketing/
Contents:
The four courses will instruct you on advanced level digital marketing that includes;
- Market Analysis
- Data Collection
- Data Analysis
- Regression
- Social media analysis
- Customer Relationship Management
- Product centricity
- Consumer equity
- Client retention
- Selling Ideas
- Consumer psychology
- Social influence
- Mouth publicity
- Social media and Ecommerce
- Digital strategy
- Business frameworks
- Tools and metrics
- Real-time optimization
Advantages:
- Single platform to learn Advanced Digital Marketing
- Extremely useful certificate
- Completely online
Who can apply:
Someone with fair knowledge and experience in Digital Marketing can enroll.
Best for whom:
Entrepreneurs, Business Owners, and Management executives can benefit from the course to expand and improve their enterprises.
Price: $2340 ( For the entire bundle )