If you are or have ever been a part of online content creation, you know how important SEO is. it’s the prime factor that decides whether your site will rank on Google or not. That’s why it is important to learn about search engine optimization (SEO) and some online training & certification courses could be quite helpful in building proper and in-depth understanding.
For those of you who don’t know what Search engine optimization is, it’s the tactics and strategies that involve keyword research and relevant content creation keeping the target audience in mind for generating organic traffic and ranking higher on search engines like Google. SEO majorly concerns written content. Lucky you, it’s easier than ever to learn anything with so many online courses hovering on the internet.
But what are the best online courses on SEO? And which one should you invest your time & money in?
Hang tight because I’m gonna answer all your questions.
Ready?
Let’s jump right in!
Why learn SEO?
You know what they say, the best place to hide something is Google’s second page, because nobody goes there. Having said that, I bet you want your website to rank higher and save its spot on Google’s first page.
With a worth of over $80 billion, the SEO industry is a wide-open goldmine with little competition due to the subtle and fluctuating nature of search algorithms which are learnable but only if you have the right guidance and put enough time into it.
From entrepreneurs to freelancers to online store owners, everyone with a web presence can benefit from learning search engine optimization and do better at their expertise. Experts say that a well-optimized website can result in up to 15% of lead conversion, you don’t want to miss out on this, do you?
Summary Table: Best Online SEO training & Certification Courses
| Courses | Pricing | Certification | What you get | Rating | Level |
|---|---|---|---|---|---|
| Semrush academy SEO toolkit course | Free | Yes | Single course | 4 | Beginner |
| SEO training course by Moz; udemy | Free | No | Single course | 3.5 | Beginner |
| SEO basics for non-SEO’s; skillshare | $15/month | NO | Entire library | 4 | Beginner |
| Search engine optimization (SEO) foundations- Linkedin | $29.99/month | Yes | Entire library | 4 | Beginner |
| How to market your business; treehouse | $29/month | No | Entire library | 3.5 | Beginner |
| Introduction to search engine optimization | $49/month | Yes | Single course | 4.5 | Beginner |
| 2020 complete SEO guide to ranking local websites- Udemy | $94.99 | Yes | Single course | 4 | Beginner & Intermediate |
| simplilearn SEO training | $220 | Yes | Single course | 4.5 | Beginner & Intermediate |
| SEO 2020 complete WordPress SEO training- Udemy | $94.99 | Yes | Single course | 4 | Intermediate |
| the clickminded SEO training course | $997 | Yes | Single course | 5 | Intermediate & Advanced |
Key Observations:
#Best SEO Courses for Beginners
- SEO Training Course by Udemy
- SEMRush Academy SEO Toolkit Course
- Search Engine Optimization (SEO) Foundations by LinkedIn
#Best Budget Courses on SEO
- SEO Basics for non-SEOs by Skillshare
- How to market your Business by reehouse
- Introduction to Search Engine Optimization by Coursera
Best Advanced courses on SEO with Complete Mastery
- The Clickminded SEO Training Course
- SEO 2021 Complete SEO Training by Udemy
- Simplilearn SEO Training
#1. SEMrush academy SEO toolkit course
SEMrush is one of the most powerful and widely used SEO providers and now it also caters a 3-hour long introductory course on Search engine optimization. As an online tool, SEMrush might be expensive but their SEO toolkit course is absolutely free for all. The course primarily includes keyword research, backlinks, analyzing organic traffic, and all other basic strategies to SEO optimize your websites.
You might want to cancel that movie you planned and finish this course instead, it’s totally worth it.
Content:
Here’s what you’ll learn:
- Keyword research
- Backlinks
- Organic traffic analytics
- SEO tools
- Templates
- Website auditing
- Position tracking
Advantages:
- Segmented curriculum
- Authentic resource
- Certificate included
Disadvantages:
- Lessons are too short
- No advanced concepts covered
Best for whom:
The SEO toolkit unveils both on-page and off-page SEO strategies for beginners, anyone trying to get started in this field should join this free course.
- Pricing: Free
Learn more: https://www.semrush.com/academy/courses/seo-toolkit-course
#2. SEO training course by Moz: Course by Udemy
Udemy has been my personal favorite for quite a while solely because of the quality and support it delivers consistently without failing. This free training looks at SEO from a bird’s eye view and follows a rather generalistic approach instead of narrowing down the subject which is an advantage for beginners. The array of topics covered in this course is comparatively less than the course available on SEMrush academy but the concepts are discussed way more thoroughly and in detail in this course.
Content:
Here’s what you’ll find inside:
- Strategy building
- Site auditing and structuring
- Basic keyword research
- On-page SEO
- Off-page SEO
- Backlinks
- Snippets
Advantages:
- Detailed content
- Expert insights
Disadvantages:
- No certificate provided
- No Q&A or interactions
Best for whom:
Udemy claims that this course is suitable for anyone and everyone with a keen interest in SEO as it doesn’t require any prior knowledge.
- Pricing: Free
Learn more: https://www.udemy.com/course/whiteboard-seo/
#3. SEO basics for non-SEO’s – Course by Skillshare
If you didn’t already guess it from the title, this course is for non-SEO’s, the people who don’t work in SEO-related fields. I’ll be honest here, SEO can be complicated, especially when you’re new to the digital space. It takes an instructor with great communication skills to put such complex and interconnected topics into simple words while keeping the class fun. Kristina Kledzik, who conducts this course is a great example of such an instructor. The success of this course is all thanks to Kristina’s concise but captivating methods of teaching.
Content:
Here’s what Kristina would help you with:
- Introduction
- Choice of words
- On-demand content creation
- Result tactics
- Link building
- Conclusion
Advantages:
- Activity-based learning
- Practice project
Disadvantages:
- Extremely short
- No certificate
Best for whom:
This course is a perfect get starter for busy individuals who want to learn SEO as a side skill to complement their existing expertise.
- Pricing: $15/month
Learn more: https://www.skillshare.com/classes/SEO-Basics-for-Non-SEOs/2018010414?via=search-layout-grid
#4. Search engine optimization (SEO) foundations – Course by Linkedin
Learners with an online business venture at hand should consider joining the Linkedin SEO foundation program. This course will help you get a good glip at basic SEO to sustain a profitable online business and would equip you with advanced skills like Analytics, and AdWords.
Conducted by an industry expert, David Booth, the course is very practical and pivots around E-commerce and local business SEO. The lessons shared are extremely simplistic, and easy to implement which saves you from a boatload of extra work.
Content:
The course includes the following:
- Overview
- Keyword planning
- Content optimization
- Technical SEO
- Content planning
- Backlinks
- Ecommerce SEO
Advantages:
- Learn from an industry expert
- Community forum
- Certificate included
Disadvantages:
- No way to buy individual courses
Best for whom:
The course is specialized for local business owners, B2B salesmen, entrepreneurs, and anyone trying to grow a business.
- Pricing: $29.99/month
#5. How to market your business: Course by Treehouse
Running a business is a tough job, especially when you don’t know the ins & outs of running and growing a business. This course is not entirely dedicated to just SEO but also forms a stable foundation for you to run your business digitally, and guide you through the dense woods of Social media marketing. SEO still occupies a large portion of this course and that’s the reason it’s made it in the list of the top 10 best online SEO courses. You’d be familiarised with and practice different channels of digital marketing including email marketing, and video marketing.
Content:
- Social media marketing
- Basics of Usability
- Testing
- Search engine optimization
- Email marketing
- Video marketing
Advantages:
- Step by step guided videos
- Overall digital marketing
- Learners community
Disadvantages:
- Fast-paced
- Not entirely about SEO
Best for whom:
Small and medium-sized businesses can leverage the most out of this comprehensive digital marketing course.
- Pricing: $29/month
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#6. Introduction to search engine optimization: By Coursera
If you’ve ever wondered how SEO became one of the core skills in the digital space and content creation industry, where did the concept originate and what possibly will be the future of SEO, Introduction to SEO course available on Coursera would quench your curiosities.
Additionally, you will learn the fundamentals of SEO and how to implement it to optimize your websites for better growth, more revenue, and high conversions.
Content:
The course is divided into 5 parts.
- Introduction to SEO
- Evolution of SEO
- Best SEO practices today
- Future of SEO
- Conclusion
Advantages:
- Deep dive in SEO
- Get a university certificate
Disadvantages:
- Perplexed content
- Too theoretical
Best for whom:
I would recommend this course to students studying SEO and digital marketing who can benefit from knowing how SEO would do in the long run.
- Pricing: $45
Learn more: https://www.coursera.org/learn/search-engine-optimization
#7. 2020 complete SEO guide to ranking local websites- Udemy
Do you run a local small-scale business with little consumer base?
2020s complete SEO guide to ranking local websites can do exactly what its title says, helping you rank your local eCommerce website higher on Google.
SEO practices differ on each scale of the business, SEO practices applied on a large-scale website are poles apart from those applied on local business websites. This course focuses on the practices that bring assured results for small & medium size businesses and avoids the ones reserved for major websites. The target is teaching you how to dominate your market instead of rigorously competing with global brands
Content:
- Introduction
- SEO auditing
- Analysing SEO
- Keyword research
- Website design
- Content creation
- Listing
- Google reviews
- Ranking assessment
Advantages:
- Scale specific knowledge
- Practical know-how’s
- Includes certificate
Disadvantages:
- Fast paced
- Updated rarely
Best for whom:
Local business owners trying to scale their website and rank it higher on google to achieve a stronger and wider user base.
- Pricing: $94.99
Learn more: https://www.udemy.com/course/rank-local-business-websites/
#8. Simplilearn Search engine optimization training course
To become a full-stack SEO professional you need something more than just basic SEO skills. If you plan on landing a high ticket job in the SEO industry for fortune five hundred companies, the Simplilearn search engine optimization course is the only platform you would need.
You would not just be guided through multiple layers of SEO and content marketing but would also learn to implement your newly acquired skills on over 20 industry projects.
Anyone with basic SEO proficiency can enroll and become a part of this advanced SEO training to learn everything from content marketing to web analysis.
Content:
Each of these modules contains over 10 lessons.
- SEO foundation steps
- Advance SEO
- Content marketing
- Advance web analysis
Advantages:
- Learn advanced facets of SEO
- Gain a certificate
- Practice on real projects
Disadvantages:
Best for whom:
The course is best suited for Digital Marketers, Sales Professionals, and Entrepreneurs who need a premium platform for advanced SEO learning.
- Pricing: $220 or 15000 Rs
Learn more: https://www.simplilearn.com/digital-marketing/search-engine-optimization-seo-certification-training
#9. SEO 2020 complete SEO training + SEO for wordpress website: Udemy
Most websites on the internet are powered by WordPress, after over 2 decades of domination, experts have successfully developed strategies that are proven to work on websites built and hosted on WordPress, for years these secret tactics were only reserved for elites but thanks to the boom in Ed-tech industry, you can learn how to optimize your WordPress website & make it rank high by taking SEO 2020 complete SEO training available on Udemy at a fair price.
Content:
Arun Nagarathanam, one of the leading SEO professionals leads this course and takes you on a fun trip to explore the following:
- Introduction
- Keyword research
- Content planning
- Technical facets
- Pagespeed insights
- Backlinks & SEO
- UI/UX
- What not to do
- Bonus content
Advantages:
- Very comprehensive
- Large resource library
- Certification
Disadvantages:
- Infrequent Q&As
- Slow assessment
Best for whom:
This course can be easily followed by anyone with a WordPress website and a basic understanding of Html.
- Pricing: $94.99
Learn more: https://www.udemy.com/course/seo-get-to-number1-in-google-search/
#10. The clickminded SEO training course:
What if I told you that you could learn SEO from the same platform entities like Microsoft, Grammarly and Unicef rely on for teaching their staff the secrets of SEO. You can turn yourself into an SEO magician and rank your website on top of google’s search results with Clickminded SEO training.
The course is special because it eliminates ambiguity from the concept of SEO and offers frameworks you can imitate to draw more traffic, get more leads, generate more revenue or whatever your goal is. It’s so well sorted and effective that some brands witnessed over 200% of growth after taking this course.
Content:
The syllabus of the course is as follows:
- SEO Frameworks
- Keyword planning
- Link Building
- Technical SEO
- Authority
- Search Console
- Helpful Online Tools
- Campaign building
Advantages:
- Trusted by major brands
- Valuable certificate
- Advanced SEO and marketing
Disadvantages:
- Extremely expensive
- Only suited for major sites
Best for whom:
This course is hands down the best in this list but the most expensive one as well. I’d only recommend this course to entrepreneurs and major online store owners.
- Pricing: $997 for lifetime access
Learn more: https://www.clickminded.com/
Wrapping up
If you’ve read these listings carefully, you would have noticed that the Clickminded SEO training course is practically perfect and its drawbacks to a great extent are negligible. It’s my favorite online SEO course too, simply because it has everything you need to know about SEO and marketing at one place in utmost quality. If you can afford the Clickminded SEO course, I can’t recommend this enough but if you’ve got a small budget, you better take all three Udemy courses listed here one by one starting from the SEO training course by Moz.
Running a local online business has its own ins & out, if that’s what you’re learning SEO for, skill-share and Linkedin Learning are ideal platforms. They may not teach you everything but would definitely give you a head start.
Well, I guess that’s all I’ve got to tell you today, see you guys later in some other full of value write-up.
Thank you
